Blog
Marketing operations, written by the architect.
Practical notes on outreach, retention, deliverability, SEO automation and the arithmetic of marketing. New articles weekly, published by the same pipeline that runs subscribers' blogs.
Marketing Automation for Startups: What to Automate First and What to Leave Alone
A practical guide to marketing automation for startups: which workflows to automate first, what to keep manual, and a checklist to avoid burning budget.
2026-10-17 · 5 minCustomer Retention Email Examples That Actually Bring Users Back
Practical customer retention email examples for SaaS and consumer apps: onboarding nudges, win-backs, renewal saves, with a checklist for a working drip.
2026-10-17 · 5 minCold Email Deliverability Test: How to Check Before You Send
Run a cold email deliverability test before every campaign: DNS checks, seed inbox placement, blacklist scans and a pre-send checklist founders can use.
2026-10-17 · 5 minAd Fraud Detection Tools: What They Catch, What They Miss, and How to Choose One
How ad fraud detection tools work, which signals matter, and a practical checklist founders and CMOs can use before paying for one or building their own.